Diploma in Marketing, Advertising & PR

Awarding Body: Institute of Commercial Management

This programme will enable you to approach Marketing, Advertising and PR with a greater level of understanding and to create your own advertisements and PR materials using contemporary theories and frameworks.

Classes are specifically designed to reflect the vocational and practical nature of the course incorporating a variety of contemporary case studies.

Individuals enrolling on the course will gain practical insights and knowledge in key marketing skills such as how to analyse markets, undertake research, approach market planning as well as prepare advertising and public relations strategies.

Course Duration

Evening course 1 year part time

2 evenings per week

Course Objectives

To provide a comprehensive overview of current thinking and best practice in the field of marketing, advertising and public relations
To provide an appreciation of marketing concepts, strategies and practice and the role marketing, advertising and public relations play in the process of business planning and decision making

Course Subjects

International business communications
Marketing
Advertising
Public relations
Sales and Sales Management

Additional Qualification.

As part of the assessment process for the Diploma in Marketing, Advertising and PR participants have a further option of acquiring FETAC Accreditation.

Following completion of the ICM exams, participants must complete additional FETAC assessments

The additional cost for the FETAC Accreditation is €40 per subject

As with all FETAC awards, participants can build towards a full major level 5 or 6 qualifica
Level 5: Public Relations (L21757)

Advertising (L20114)

Principles & Practice of Selling (L20042)

Level 6: Marketing Management (L32643)

Communications (G30001)