Social Media - A business, sales & marketing tool

If you are not already using Social Media to connect with your customers and generate traffic to your site, you will soon be dropping down the Google rankings and losing business. In order to take advantage of the tremendous power of Social Media, you need to start with the basics - a hands on approach to using the available tools and the know-how to make these state of the art mrketing tools work for you and your business. This course will give you the fundamentals of how to get your business up-to-speed in the emerging world of social media marketing.

Course Duration

  • One day
  • 9:30 - 5pm

 

Who should attend?

The training course is ideally suited to individuals / businesses:
 
  • Who want to learn how to use facebook, LinkedIn, Twitter etc. as part of their marketing strategy to gain a competitive edge.
  • That are interested in understanding how social media can have a positive impact on the revenue and awareness of their respective businessess.

Course Content

Social Media Overview

  • What is Social Media and how it differs from traditional media?
  • Trends and latest developments
  • Basic principles behind using Social Media
  • Types of Social Media

 Twitter

  • How does Twitter work?
  • Setting up a Twitter account (if not already set-up)
  • Retweets, hash tags and lists
  • Managing and enhancing Twitter with applications and tools

 LinkedIn

  • Setting up a profile (if not already set-up)
  • Building connections
  • Using Groups
  • Getting recommendations

 Facebook

  • Setting up a Facebook page (if not already set-up)
  • How to build friends and fans
  • Facebook channels
  • Maximise your Facebook Page with your groups/profile

 Monitoring your Social Media Performance & Developing an Action Plan

  • Where are the people you want to reach
  • What are they saying about you
  • Analytics and stats tools